Welcome back ADSN gang! We were out for two weeks in Cannes and some family vacations. If you weren’t in Cannes, don’t know what Cannes is, or somehow missed all the post-Cannes wrap ups, Daniel has you covered with this wrap up of everything you need to know:

Even though we were out, the world didn’t stop so this was a jam packed episode of ADSN. The opening really set the tone, with a post from Sean Frank (CEO of Ridge) where he laid it all out: "Ads rule everything around me." This is where we are now. Every digital company is a marketing company now. Every physical company is a marketing company now. Every person is a marketing company now. Doesn’t matter what it is, the only way to build awareness and get distribution (new consumer, new partners, new people) is the Always Be Marketing.

If we’re being honest this is a lot of what ADSN is about. The conversations we’re having serve as marketing for everything because we need to celebrate what’s being built, people’s creativity, and frankly all of the progress in the world.

So enjoy this week’s episode where we celebrate those big things: X Money launching and the eventual super app. Forme Science using Kalshi to offer up 100% refunds for World Cup outcomes, Claude entering multi-player AI, the memes taking over Cannes, and of course a proper celebration for America’s 250th 🇺🇸