Every week we talk about AI and tech news, but rarely do we look at how founders are changing the way they operate because of AI. Not theoretical, but in practice. In real businesses. By real people. This week we change that.
On the Rundown, there's plenty we unpack (listen or watch on Spotify, Apple, YouTube). OpenAI’s evolving ad strategy and what it means. Meta getting back in the mix with Muse. Perplexity’s new personal finance app. And even Diplo has a take on AI and it’s actually pretty good.
But the real highlight this week is our conversation with Julia Knight. Julia is an agency founder and marketer (Citizen, beehiiv, Rilla) who rebuilt her entire agency from the ground up with AI baked into every facet of the business. We're talking operations, team structure, client delivery, all of it. Not "here's what the future could look like." This is what it actually looks like when a founder commits to building a modern business. And we get into what it means for her, what it means for her team, and how her clients are already benefiting.
And that ties back to Diplo's point, which is pretty simple: AI is just a tool and there’s no fighting it. You can either resist it or you can learn how to use it. And throughout history the technology resisters don’t usually fair very well. So it’s time to understand it, get comfortable with it, and figure out how it fits into your life and your career. Julia is proof that even a successful business can generate additional alpha when rethinking business structure.
We hope you enjoy this week’s episodes!
🚨 We welcomed two new partners this week and they fit in perfectly with what ADSN is all about. Both are building technology that make it easier and more accessible for advertisers to reach customers IRL and in AI.
AdQuick, the platform making out-of-home advertising as easy to plan, buy, and measure as your digital campaigns. James and Daniel have been following AdQuick for a long time and big proponents that if OOH isn't in your media mix yet, AdQuick will change your mind. Check them out at adquick.com
JOINING THE POD: JULIA KNIGHT
Rebuilding a Marketing Agency with AI, Viral Content Playbooks & the Future of Creators ft. Julia Knight
Why more content, not perfect content, is the real growth strategy
How creator partnerships are evolving (and why they’re not cheap)
The early days of B2B influencers and the massive opportunity there
What it really takes to go viral (hint: volume + distribution)
And how AI is changing everything from operations to creative output
Julia on LinkedIn: https://www.linkedin.com/in/julia-knight-565b48127/ Subscribe to Julia’s newsletter: https://trycutie.com/
Watch or listen to the full conversation with Julia:
THE RUNDOWN
STAY CONNECTED
JAMES BOROW
Twitter – /jamesborow
LinkedIn — /jamesborow
DANIEL DRUGER
Instagram — /danieldruger
TikTok — /danieldruger
LinkedIn — /danieldruger
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